Sessions

Achieving high occupancy does not mean you’re ready to grow. This session will focus on strategies to drive Net Operating Income (NOI) by optimizing pricing and understanding market positioning. Key topics will include the use of pricing analytics—particularly accessible tools for smaller operators—and understanding your competitive landscape. Jonathan Woodrow, CEO and Founder of Living Path, will discuss how to identify your customers and competitors, while Jennifer Saxman will share proven pricing strategies for both real estate and care, while also leveraging the true value of each service line offered. She will focus on maximizing all current revenue streams regardless of occupancy, to drive peak performance and position your asset in the market.