Starting May 7, 2025

Indianapolis, IN

Sessions

Thursday, May 08, 2025

Scaling Success: Sales and Marketing Strategies That Drive Occupancy, Revenue, and Growth



Date and Time:Thursday, May 08, 2025 | 8:45 am - 9:15 am

Speaker

Traci Bild

Chief Visionary Officer

Bild & Company

Speaker

Lindsay Casillas

Senior Vice President, Chief Revenue Officer, Senior Housing

Ventas, Inc. 

Speaker

Sanela Graziose

Chief Marketing Officer

Atria Senior Living

Moderator

Justin Hutchens

Executive Vice President of Senior Housing and Chief Investment Officer

Ventas, Inc.

Driving Your Income

For senior housing operators aiming to scale, sales and marketing are the foundation of success. In this session, industry leaders will share data-driven strategies and real-world insights on achieving strong occupancy, revenue growth, and positioning you for long-term expansion.

Learn how top executives drive NOI, optimize marketing oversight, and implement high-impact sales strategies to accelerate portfolio growth. Whether you’re expanding a single community or a multi-property portfolio, you’ll gain actionable takeaways to strengthen performance at both the community and portfolio level. Don’t miss this learning opportunity to refine your strategy and maximize results.