Thank you for serving as a Growth Conference Influencer.
As a respected leader in senior housing, your voice carries credibility and trust. This toolkit provides everything you need to share why the NIC Growth Conference matters, why you are involved, and why people should attend.
We recommend you create your own posts but have provided assets and suggestions to facilitate your posting. Please choose the content options that feel natural to you. Authenticity is what makes this powerful.
Campaign Focus
Our goals for this conference:
- Drive registration through trusted industry voices
- Position Growth as the premier event for operators interested in scaling operations
- Generate momentum and visibility before, during, and after the event
Your Personalized Assets
Click to download the below or reach out with special requests:
- Generic “I’m Attending” badge (Horizontal / Vertical)
- Generic Join Me graphic (Horizontal / Vertical)
- Personalized Influencer Join Me Graphics (Download)
- Early Bird graphic (Horizontal / Vertical)
- Session-specific graphics (Coming soon)
- Personalized Speaker highlight graphic (Download)
- Growth sizzle reel (Horizontal / Vertical)
- Editable Live/Post Conference Collage Template (coming soon)
- Branded video outro clip (Download)
- Suggested peer invitation email copy
Maximize Engagement
To increase reach and visibility:
- Tag @NIC
- Tag your company
- Tag fellow speakers or industry peers
- Encourage comments if others are attending
- Offer to connect in advance (“If you’re attending, DM me — happy to connect.”)
- Respond to comments
- Engage with other speakers’ posts
Suggested Posts and Timing
Below are recommended post ideas. We recommend always closing your posts with:
“Join me in Indianapolis.”
“Register through my link.”
POSTS: BEFORE THE CONFERENCE
| Suggested Post Options | How to Approach It | Assets Available |
|---|---|---|
| Share that you’re attending | Post why this conference matters and who should join you | I’m Attending badge Join Me graphic Early Bird graphic |
| Repost the Growth sizzle reel | Add your personal commentary on why this event is important | Sizzle reel |
| Highlight your session or ones of interest to you | Share what attendees will walk away with and why it matters Option: Reshare NIC posts about the sessions |
Session-specific graphic Speaker highlight graphic |
| Share a growth insight | Post one lesson learned from scaling or one challenge operators face today | Join Me graphic Why Attend graphics |
| Post your own video | See video guidance below | Branded outro clip Personalized registration link |
Video Guidance
Videos are highly encouraged and do not need to be professionally produced.
Format
- Vertical
- 30–60 seconds
- Direct to camera
- Authentic and conversational
- Close with: “Join me at NIC Growth. Register through my link.”
We can provide or add:
- Branded outro clip
- Personalized registration link
Video & Post Topic Ideas
Choose 1–3 that feel natural to you:
- Are you structuring your organization for scale?
- Why this isn’t a typical conference
- Why I’m excited to attend
- Why I’m personally involved
- What we’ll be discussing
- Who should attend
- The conversation I’m most excited about
- Questions I hope to discuss in Indianapolis
- What is the biggest growth challenge right now?
- What advice would you give scaling operators?
POSTS: DURING & AFTER THE CONFERENCE
| What to Share | How to Approach It | Assets Available |
|---|---|---|
| Panel photos or selfies | Capture real conversations and event energy | Editable collage template |
| 1–2 key takeaways | Share practical lessons operators should focus on | Session graphics |
| Quick 30-second recap video | Reflect onsite or shortly after returning home | Branded outro clip |
| Tag fellow speakers and attendees | Expand visibility and continue conversations | Event hashtag + @NIC |
| Post-event reflection | Share 3–5 takeaways within a few days | Collage template + event photos |
| Encourage future engagement | Invite peers to attend next year | Personalized link |
Primary Channel
LinkedIn is our primary focus.
You are also welcome to share on:
- Email newsletters
- Podcasts or webinars
About the NIC Influencer Program
The NIC Influencer Program cultivates a network of highly engaged industry leaders who amplify NIC’s mission by sharing meaningful insights and experiences across their networks.
Influencers succeed because they align NIC’s value and offerings with their own expertise and perspective — extending reach across the industry and into new audiences.
Why Participate
As a Growth Influencer, you:
- Expand your personal brand and thought leadership
- Strengthen your credibility as an industry leader
- Grow your network and visibility
- Support operators navigating real growth challenges
- Help shape the future of senior housing operations
NIC will reshare and amplify influencer content across our channels